Uniqueness: Make it clear in your text what differentiates you from others in your particular area of expertise.The text is about you, and there’s no need to hide that. Personal tone: Your text should be written in the singular form of the first person.Try to incorporate relevant keywords in your text in the best possible way. SEO relevance: LinkedIn looks at whether a summary has suitable keywords to match a search.That’s why you should try to catch readers’ attention right from the start. Limited view: When a network user clicks on your profile, only the first few lines of your summary are initially visible.These are the factors to keep in mind when creating your LinkedIn summary. You can use around 2,000 characters in your summary – and it’s worth making use of them.
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